What is Social Media Marketing

Social Media Marketing

Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.

Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. The major social media platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.

Types of SMM Strategies

There are two basic strategies for engaging the social media as marketing tools.

Passive approach

Social media can be a useful source of market facts and a manner to pay attention client perspectives. Blogs, content material groups, and forums are structures in which people proportion their reviews and suggestions of brands, products, and offerings. Companies are capable of faucet and analyze the consumer voices and comments generated in social media for advertising and marketing purposes

Active approach

Social media can be used not only as public relations and direct marketing tools but also as communication channels targeting very specific audiences with social media influencers and social media personalities and as effective customer engagement tools.Technologies predating social media, such as broadcast TV and newspapers can also provide advertisers with a fairly targeted audience.

social media marketing
Engagement

Engagement with the social net method that clients and stakeholders are energetic participants in place of passive viewers. An instance of these are client advocacy businesses and groups that criticize organizations (e.G., lobby agencies or advocacy organizations).

Social media use in a business or political context allows all customers/citizens to explicit and percentage an opinion about a company’s merchandise, offerings, commercial enterprise practices, or a government’s moves. Every collaborating purchaser, non-patron, or citizen who’s collaborating online through social media becomes a part of the advertising department (or a venture to the marketing attempt) as other customers read their nice or poor feedback or reviews.

Getting consumers, capability consumers or residents to be engaged on-line is fundamental to successful social media marketing.[20] With the arrival of social media advertising, it has emerge as an increasing number of crucial to advantage client hobby in services and products. This could finally be translated into buying behavior, or balloting and donating behavior in a political context. New on-line advertising and marketing ideas of engagement and loyalty have emerged which goal to construct client participation and brand popularity.