Search Engine Optimization Brief Introduction

Google and other search engines will penalize your page if it attempts to use keywords too many times throughout the content. In addition , you want to make sure that each piece of content focuses on just one or two keywords. You want to use a website design that makes it easy for search engines to scan or crawl your pages and content.

Another important thing to consider when creating content for your site is SEO keywords and phrases. When you create content around these keywords and phrases , you improve your chances of ranking higher for these keywords on the search engine results page. Yet another factor that can impact your content , and thus your search engine ranking , is how fresh your content is.

Introduction
how seo work

SEO involves making certain changes to your website design and content that make your site more attractive to a search engine. You do this in hopes that the search engine will display your website as a top result on the search engine results page. Though search engine optimization can get quite complex when it comes to all the different factors that impact your ranking , the basic process is not as difficult to understand.

In simpler terms , Search Engine Optimization is a way to improve your website so that it will appear closer to the top positions in the search results of Google , Yahoo , Bing or other search engines. When you perform a search on Google the order by which the returning results are displayed , is based on complex algorithms. Watch the short video below that explains in an easy to understand language what is SEO and how it works.

It starts by giving a definition of SEO and then explains how SEO works. Good SEO can help you perform well in organic search , appearing higher on the lists of results that users see.
On the flip side , bad SEO can hurt your performance in organic search. In the best case scenario , bad SEO just makes it hard for search engines to understand what your website should rank for and how much of an authority you are on the subject. SEO stands for search engine optimization , which helps your page rank higher on Google and other search engines to drive more traffic to your site.

You can design and develop your pages based on what search engines look for in a website , which changes as technology trends continue to evolve. In the early days of the internet , Google ranked sites by how many times each site used a particular keyword. You can easily track ( and visualize ) changes in organic traffic over time. You can identify which pages bring in the most traffic from search engines.

Analytics

Google Analytics makes it easy to track how website visitors interact with your site. Metrics like bounce rate and pageviews help you understand if your content it meeting the needs of Google searchers. Search engine optimization ( SEO ) is often about making small modifications to parts of your website. You should build a website to benefit your users , and any optimization should be geared toward making the user experience better.

One of those users is a search engine , which helps other users discover your content. SEO means that , when people search for words or strings of words related to topics on your website , your pages will be visible to them. Whether you realize it or not , you probably already have plenty of experience with search engines. On the world wide web , search engines are websites that gather information about other websites and present that information to users in very intuitive ways. Many other search engines exist , all employing slightly different techniques to do the best job possible of matching users up with the results that they want.

They want to understand user queries clearly and spit out results that best answer those queries. However , even with all of the updates to search engine algorithms over the years , search engines are still a long way from achieving this goal. SEO is our way of reaching out to search engines on their level to help them better understand our websites.
There is more guidance found here : how to write meta descriptions for SEO. Title tags are used to tell search engines and visitors what your site is about in the most concise and accurate way possible.

Keywords

The keywords in your title tag show up highlighted in search engine results ( if the query uses those keywords ) , as well as in your browser tab and when sharing your site externally. Think about the words that a user might search for to find a piece of your content. Users who know a lot about the topic might use different keywords in their search queries than someone who is new to the topic.

Anticipating these differences in search behavior and accounting for them while writing your content ( using a good mix of keyword phrases ) could produce positive results. Google Ads provides a handy Keyword Planner34 that helps you discover new keyword variations and see the approximate search volume for each keyword. Web sites with more than one author can benefit from SEO in a direct and indirect way.

Their direct benefit is an increase in search engine traffic and their indirect benefit is having a common framework ( checklists ) to use before publishing content on the site.
If two web sites are selling the same thing , the search engine optimized website is more likely to have more customers and make more sales.

Conclustion

Another important thing to consider when creating content for your site is SEO keywords and phrases. When you create content around these keywords and phrases , you improve your chances of ranking higher for these keywords on the search engine results page. Yet another factor that can impact your content , and thus your search engine ranking , is how fresh your content is.