Introduction to On-Page SEO

What is SEO?

Before we go through the sorts of search engine optimization, ensure you recognize what seo is. In case you’re familiar with our site and blog then you already understand the solution to this question. However if you need a reminder: seo stands for search engine optimization. It’s how your potential clients organically find your website when they look for your services and products online. Serps like Google are continuously crawling websites searching out the satisfactory content to reveal users who type keywords into the search bar.

If you are absolutely new to seo we’ll explain with an example. Say you’re looking to be part of a health club however you need to make sure you like it earlier than you buy a membership. You go to Google and type in the key-word “health club membership free trial” and in much less than a 2nd Google has over 96 million outcomes. If you value it slow, you are possibly now not going to undergo each result. You will in all likelihood skim over the first few. You received’t even consider clicking to the second one page of effects because those alternatives look like exactly what you were trying to find. Properly that’s exactly what Google wants – to offer you with precisely what you need. Best, huh?

What is On Page SEO?

On-web page search engine optimization is the exercise of optimizing individual web pages in an effort to rank better and earn greater applicable traffic in search engines like google. On-page refers to both the content and HTML supply code of a web page that may be optimized, in preference to off-page search engine optimization which refers to links and different outside indicators.

how seo work
Keywords

Keywords are words or phrases that describe content. They can be used as metadata to describe images, text documents, database records, and Web pages. Your SEO keywords are the keywords and phrases in your web content that make it possible for people to find your site via search engines. A website that is well optimized for search engines “speaks the same language” as its potential visitor base with keywords for SEO that help connect searchers to your site.

Header Tag

The h1 is an HTML tag that indicates a heading on a website.The header tag, or the <h1> tag in HTML, will usually be the title of a post, or other emphasized text on the page. It will usually be the largest text that stands out. There are other header tags in HTML too, like an h2, h3, h4, etc. A title tag is an HTML element that specifies the title of a web page. Title tags are displayed on search engine results pages (SERPs) as the clickable headline for a given result, and are important for usability, SEO, and social sharing.

Title

Title tags are displayed on search engine results pages (SERPs) as the clickable headline for a given result, and are important for usability, SEO, and social sharing. The title tag of a web page is meant to be an accurate and concise description of a page’s content. Title tags are important because they let readers know what information will be present when a user clicks on a page. They are important for the search engines for the same reason, except they also function to determine the relevancy of the web page as a result in a search query.

Meta Description

The meta description is a snippet of up to about 155 characters – a tag in HTML – which summarizes a page’s content. Search engines show the meta description in search results mostly when the searched-for phrase is within the description, so optimizing the meta description is crucial for on-page SEO.

Image Alt tags

Alt text is important to provide contextual relevance about the page where the image resides. When you use an optimized alt attribute with a target keyword, it gives your page a relevance boost. The content of the alt text is a helpful signal for search engines to understand what your page is all about. Visually impaired users using screen readers will be read an alt attribute to better understand an on-page image.

Content

Content SEO refers to creating content that helps your web pages to rank high in the search engines. It includes everything to do with the writing and structuring of content on your website. Content that is unique and relevant to the intent of the keyword search will rank higher than “thin” content that does not satisfy searcher intent.

On every web page of your website you should have as a minimum three hundred words however the more words you have got, the greater possibilities there are with the intention to insert your keyword into your web page. The more keywords on your web page the higher you may rank in search. When you have a page with 300 words you can only be capable of use your key-word 2-three instances so that it makes sense. With additional copy, say 1,000-2,000 words, you have got space to insert your keyword 5-10 times or greater!

UI and UX

The user interface (UI) is the point of human-computer interaction and communication in a device. This can include display screens, keyboards, a mouse and the appearance of a desktop. It is also the way through which a user interacts with an application or a website.

The “UI” in UI layout stands for “User interface.” The user interface is the graphical layout of a web application. It includes the buttons customers can click on, the textual content they read, the pictures, sliders, textual content entry fields, and all the relaxation of the objects the consumer interacts with. This consists of screen format, transitions, interface animations and each single micro-interaction. Any type of visual element, interplay, or animation must all be designed.

“UX” stands for “user experience.” consumer satisfaction is determined by means of how smooth or hard it’s to engage with the user interface elements that the UI designers have created.